Stupid Commercials – State Farm Insurance’s “Jake From State Farm”

December 4, 2013

With advertising having taken over our radio and television programming (there are now at least twice as many commercials on television as there was during the 1960s, back when television was free), those men and women who create the ads should have the decency of airing smart and/or funny advertisements, in lieu of the unintelligent, mindless drivel that passes for commercials such as this one.

The latest advertisement that qualifies for induction into my list of stupid commercials is the State Farm Insurance commercial “Jake From State Farm.”  This ad is nearing the end of its run, as it now only appears on television every once in a while.  The premise of the ad is that a man is calling his insurance agent at 3:00 in the morning.  As the man is engaged in dialogue with Jake from State Farm, his wife comes down the stairs and begins questioning her husband, as to whom he is talking to.  If one did not know any better, you would think he is talking to his girlfriend because of answers to questions such as whether or not he is married.  Another implied sexual innuendo is made when the man responds, “You would do that for me?”

The man’s wife grabs the phone and begins questioning the agent herself, first inquiring as to whom the person is and then asking what he is wearing.  There is one brief funny moment when the wife informs her husband that “She sounds hideous,” still convinced the person on the other end of the phone line is a mistress.  Her husband responds, “Well, he’s a guy.”

What makes this commercial so stupid is why would anyone sneak around a darken house at three o’clock in the morning to call his insurance agent.  Doesn’t make a bit of sense, but maybe that’s the point.  Dimwitted drivel for the masses.

Steven H. Spring

18 thoughts on “Stupid Commercials – State Farm Insurance’s “Jake From State Farm”

  1. Commercials today are a reflection of a dumbed down society. Kids learn math with calculators and wrestling is geared toward “special ed” just like the owners. It works, obviously, because there are enough stupid people (perhaps the majority) that pay for such nonsense. In the 1980s these commercials wouldn’t make a dime and they’d be OUT OF BUSINESS because education was the key. Today people are taught to text and use dumbed down phrases like LOL and LMFAO. They write more but they score poorly on dumbed down tests. That’s like exercising more every day and getting weaker!

  2. You’re welcome Steven. I just want to add that the dumber the commercial the more people remember it. This causes many illogical people to eventually buy poor products at outrageous prices. This is the main reason prices keep rising. People are dumb enough to pay for it. For example, many stores just double the price of an item and say “buy one get the 2nd one free”. It not only sells but it gets suckers to buy 2 items when they only need 1. It’s also common to sell dollar store items at a price of 4 for 10 or 3 for 5. It’s amazing that so many people can’t count and fall for these gimmicks. There are tons of other 5th grade gimmicks that people fall for every day. It’s sad but unfortunately it’s 100% true. People even think that $9.99 is 9 dollars when it’s actually more like $10.80 when you include tax. The world is indeed being dumbed down BIG TIME!

    • Nathan, last night while watching last week’s episode of Fargo on demand, I remembered that I wanted to get back with you regarding commercials. During every commercial break except one, they showed the same stupid Sonic commercial where the one guy orders all 25 or 28, what ever it was, different flavors of their milkshakes at one time.

      Why I was gonna get back to you, was that watching The Daily Show and The Colbert Report last week during the morning, I noticed that the two half hour shows last ten minutes longer than they do at night. The shows aren’t any longer, it’s just more commercials. It gave me an idea for another rant, that being the increase in the number of commercials over the years. Back in the early ’60s, an hour long show lasted 52-53 minutes, now days they’re lucky to be 22 minutes. Percentage wise, commercials have more than doubled since the days of my youth. Now, networks have found a way to make commercials even more intrusive. We’re brainwashing our children with this onslaught.


  3. Just remember that 45 minutes on the phone with Geico could make you spend 20% more on car insurance! Now everybody knows that.

  4. Unfortunately your observation back in December that this commercial had about run its course was off the mark. I just endured it once again shortly before heading for Goggle in hope of gaining some insight in to why this man is in conversation with State Farm in his darkened house at 3 in the morning. Just wanted to thank you and your commenters for sharing your thoughts on the subject of the increase in numbers and the decrease in intelligence of TV advertising. Where are the Don Drapers of the world when we need them the most?

    • I keep seeing it too, Phil. The power and influence of commercials can be best realized when you notice that some commercials start off as a minute or half-minute long, then after airing them for a short period of time, the advertisers cut the length in half, knowing full well that viewers will remember the entire commercial.

      Thanks for taking the time to check out my blog!!!


  5. Your comments are good, but miss the over-arching phenomenon at work here: The ever-present feminism movement’s assault on men. Part of the feminist movements strategy has been to present husbands, and men in general, in a negative light, so that the female appears smarter and more moral.

    If you pay attention, you will see this theme replayed over and over on commercials, TV sit coms, and the fog screen. Men are dumb, inept, abusive, and untrustworthy. Women are smart, organized, moral, and most of all, victims.

    These lies are permeating our society to the point that we accept them as truth, and it comes at great cost to our nation.

    • Michael, no doubt that television presents men as bumbling idiots. Although I might disagree with your contention that it’s the feminist movement behind it, as for the most part it is men who are still running every thing. Thanks for taking the time to read my blog!!!


  6. I switch channels every time that commercial comes on. It is the worst on TV. I can’t imagine why State Farm runs the ad!

  7. I hate the commercial so much, because its just plain dumb. The most obvious thing gets me stuck thinking. Why is he up late talking on the phone in the dark to an insurance guy? Cheating, possibly. Up late talking to an insurance agent, least likely. This ad still runs, and when it comes on, I cannot control myself from saying comments. I always get cut off by my wife about the commercial. She knows it annoys me. She hates hearing me comment every single time.

    • John, thanks for checking out my blog!!! I am so busy these days with my photography that I have little time for writing. And, there are so many stupid commercials in which to write about.


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