December 4, 2013
With advertising having taken over our radio and television programming (there are now at least twice as many commercials on television as there was during the 1960s, back when television was free), those men and women who create the ads should have the decency of airing smart and/or funny advertisements, in lieu of the unintelligent, mindless drivel that passes for commercials such as this one.
The latest advertisement that qualifies for induction into my list of stupid commercials is the State Farm Insurance commercial “Jake From State Farm.” This ad is nearing the end of its run, as it now only appears on television every once in a while. The premise of the ad is that a man is calling his insurance agent at 3:00 in the morning. As the man is engaged in dialogue with Jake from State Farm, his wife comes down the stairs and begins questioning her husband, as to whom he is talking to. If one did not know any better, you would think he is talking to his girlfriend because of answers to questions such as whether or not he is married. Another implied sexual innuendo is made when the man responds, “You would do that for me?”
The man’s wife grabs the phone and begins questioning the agent herself, first inquiring as to whom the person is and then asking what he is wearing. There is one brief funny moment when the wife informs her husband that “She sounds hideous,” still convinced the person on the other end of the phone line is a mistress. Her husband responds, “Well, he’s a guy.”
What makes this commercial so stupid is why would anyone sneak around a darken house at three o’clock in the morning to call his insurance agent. Doesn’t make a bit of sense, but maybe that’s the point. Dimwitted drivel for the masses.
Steven H. Spring